AB Communication Program Intended Learning Outcomes(ABC-PILO)

Graduates of the BA Communication program should have acquired the knowledge, skills, competencies and attitude necessary to perform the following:

	apply the principles, theories, structures and functions of communication in a globally diverse and competitive society;
	Exhibit creativity, innovativeness, resourcefulness, and uphold professional ethics in their practice of free, yet responsible mass media communication;
	Demonstrate superior ability in communication, broadcasting, journalism, media productions, communication planning, communication research, and extension;
	Demonstrate leadership and management skills in their practice of mass media and communication profession; and
	Participate in various competitions and cultural exchanges such as film festivals, radio productions, video productions, research colloquia, communication campaigns, theater arts production, and other allied fields in communication locally, nationally, and globally.