Program Objectives
| GRADUATES OF THE AB MASS COMMUNICATION PROGRAM ARE EXPECTED TO: | |
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Exhibit creativity, innovativeness, resourcefulness, moral character and professional ethics in their practice of free, yet responsible mass communication. |
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Demonstrate superior ability in communication, broadcasting, journalism, research and extension |
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Utilize theories and research in their media production. |
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Demonstrate necessary skills for managerial positions in media facilities |
